RedefinED becomes your school's advancement department, combining scholarship development, enrollment marketing, and admissions support into one strategic partner.
Support Students Through Giving
schoolGrow Funding for Your School
Partner with us as a Scholarship Granting Organization
Schools are being asked to do more than ever.
Increase scholarship revenue. Engage families. Build stronger community relationships. Grow enrollment. Respond faster to prospective families. Navigate increasingly complicated tax credit programs. But most schools are trying to accomplish all of it with the same small team they already have.
That's why we built the ADVANCEment Suite™ — three full-service advancement solutions designed to help schools raise more, grow more, and do more, without hiring more.
RedefinED School Advancement was built around a simple reality: schools don't need another person telling them what they should be doing. They need the people, expertise, systems, and capacity to actually get it done.
Advancement. Scholarship programs. Community engagement. Enrollment marketing. Admissions follow-up. Revenue strategy. Each of these functions requires time, expertise, systems, and relentless execution — yet too often, that responsibility falls onto a president, principal, advancement director, or business manager who is already carrying more than one full-time job.
There are plenty of consultants who can assess your school, create a strategy, hand you a playbook, and tell your already-busy team what needs to happen next.
We're different. We give schools expert teams that actually help do the work.
We aren't another coach handing your team a playbook and leaving you to execute it. We aren't advisors who add another list of recommendations to an already-full plate. RedefinED provides the people, infrastructure, technology, processes, and specialized expertise to expand what your school is capable of accomplishing — without requiring you to build entire departments internally.
Our model is simple: instead of telling your school to do more, we give you more people to do it. Expert people. Proven processes. Purpose-built technology. Real execution.
Think of us as an extension of your team, not another vendor to manage.
Tax credit scholarship programs can create extraordinary opportunities for schools. But simply having access to a tax credit program doesn't mean your school will maximize it.
Someone still has to make sure families understand it. Someone has to engage alumni, businesses, parishioners, and community members. Someone has to answer questions, follow up, make connections, coordinate with scholarship organizations, navigate tuition strategy, track activity, and help ensure the dollars ultimately translate into greater resources for students.
With FUNDamentals™, your school receives an outsourced advancement team dedicated to helping you maximize the opportunities available through state and federal scholarship tax credit programs.
We don't give your school a plan and wish you luck. We help do the work for you.
Hiring one experienced advancement professional can cost a school tens of thousands of dollars every year before benefits, technology, travel, training, and overhead.
With RedefinED, you're gaining experienced professionals backed by proven systems, technology, outreach infrastructure, specialized expertise, and years of experience working specifically with schools. Your team doesn't leave a meeting with another list of things to do — our team gets to work.
And FUNDamentals™ is only the beginning.
Brings three critical areas of school advancement together under one partner.
Expand scholarship opportunities, engage your community, and strengthen revenue.
Build awareness and drive prospective families to your school through coordinated digital and direct-mail enrollment marketing.
Give prospective families immediate answers through an AI-powered admissions concierge available 24/7 by phone, text, and digital inquiry.
Scholarships Generated
Students Impacted
Participating Schools
RedefinED has helped generate over $100 million in scholarships, supporting more than 20,000 students across 200+ participating schools nationwide.
Instead of sending your full tax payment to the state or Federal government, you could redirect a portion to fund scholarships for students in need.
It’s a simple way to make a lasting impact while maximizing available tax credit programs.
Your Taxes, Their Future.
Tax credit eligibility and outcomes vary by individual tax situation and the specific program and state in which you participate. This does not constitute tax or financial advice. Participants are encouraged to consult a qualified CPA or tax professional before contributing.
Start My Contribution
RedefinED was founded by Alyse Maslonik — a recipient of an Educational Improvement Tax Credit (EITC) scholarship herself. That scholarship changed the course of her life. Today, she leads a team dedicated to making sure more students have the same opportunity.
We are not consultants. We are partners in your mission — rolling up our sleeves to strategize, execute, and deliver results for the schools, donors, and SGOs we serve.
Founder & CEO
Named to "100 Women to Know in America"
Women & Business Award recipient
RedefinED helps schools maximize tax credit programs through a dedicated advancement team, proven outreach strategies, and hands-on support so you can grow funding without adding internal workload.
FUNDamentals™ is a complete, done-for-you advancement solution that helps your school grow scholarship funding through tax credit programs—without adding internal staff.
Strategy, outreach & execution handled for you
Community education to increase participation
Strategy, reporting & program management
A full expert team at a fraction of hiring cost
966% ROI
Scholarship Granting Organizations are the engine behind tax credit scholarship programs — and RedefinED is built to make that engine run better. We partner with SGOs to increase contributor participation, improve program execution, and expand the reach of scholarship funding to more students and schools.
I have been impressed since the start with the energy, focused vision, and drive [RedefinED School Advancement] brings to the future of Catholic schools.
Tom Heding, Former President of Meitler
The RedefinED School Advancement team has supported our goal of increasing scholarship opportunities for eligible students in all of our Catholic schools.
Kristen Donohue, Superintendent Diocese of Scranton
RedefinED School Advancement and its dedicated team of professionals demonstrate an exceptional commitment to the care and well-being of all children.
JoAnn Semko, Superintendent Diocese of Altoona-Johnstown,
RedefinED is built on a team of advancement professionals, education advocates, and program specialists who share one goal: making tax credit scholarship participation simple, effective, and impactful for every school, donor, and SGO we serve.
A tax credit scholarship is a program—authorized by state or federal law—that allows eligible taxpayers to redirect a portion of their tax liability into a scholarship fund rather than paying it entirely to the government. The scholarship funds are then distributed to qualifying students through approved Scholarship Granting Organizations (SGOs). Programs vary by state and may be funded through state-level programs like Pennsylvania’s EITC or OSTC, or through the Federal Scholarship Tax Credit program.
Tax credit scholarships and school vouchers are two distinct funding mechanisms. School vouchers are direct government payments redirected to private schools. Tax credit scholarships are funded through private contributions—not government appropriations. Donors voluntarily redirect their eligible tax liability to approved scholarship funds, and those funds flow to students through independent SGOs.
In many cases, participating donors do not incur additional out-of-pocket costs because the contribution offsets tax liability that would otherwise be owed. Individual outcomes depend on your specific tax situation, the state program you participate in, applicable credit limits, and your overall tax position. Consult a qualified CPA or tax advisor before participating.
Tax credit scholarship programs currently exist in more than 20 states. RedefinED actively supports programs in Pennsylvania, Virginia, Florida, Tennessee, Texas, and Colorado, including programs tied to the Federal Scholarship Tax Credit (FSTC). Contact us if your state isn't listed.
A Scholarship Granting Organization (SGO) is a nonprofit entity approved to receive tax credit contributions and distribute those funds as scholarships to eligible students. RedefinED partners with SGOs to increase donor reach and program performance without competing with their mission.
RedefinED serves as an external advancement team for participating schools—handling outreach, donor engagement, community education, and program coordination. Through FUNDamentals™, participating schools have achieved an average 966% return on investment.
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